Linn Harrvik

Bachelor of Arts in Media and Communication Science – Communications and Public Relations Programme

• Strategic work with organisations’ internal and external communication.
• An assignment for Njurundaföretagarna with a new communication plan. The work resulted in a new logo and visual identity, which the organisation implemented.

Interim Digital Content Manager

• Handled interviews and paid marketing for some of Sweden’s largest estate agencies, such as LF Fastighetsförmedling, Bjurfors and HusmanHagberg.
• Responsible for all articles, newsletters and social media posts, and coordinated content partnerships with affiliated estate agents and agency chains.
• Developed Boneo’s content plan and strategy based on the company’s goals and SEO.
• Supported with material and copy for press releases and presentations.

Interim Social Media Manager

• Developed channel strategies and was responsible for 15 social media accounts, one for each insurance area.
• Managed comment sections, with a focus on professional communication that builds trust, in a sensitive subject area.
• Tracked trends and created content tailored to each insurance area’s audience, including competitions, trade fair appearances, quizzes and tips videos featuring subject experts.

Marketing Assistant

• Led a website project from initial planning to launch in close collaboration with an external web agency, responsible for the budget and for decisions on layout and design.
• Produced communication materials, including product sheets for trade fairs.
• Managed social media content, developed the company’s employer branding in collaboration with HR, and produced press releases.

Internship, marketing department

• Produced video content with salespeople from Volvo and Dacia.
• Collaborated with a digital agency on website development, including building and publishing pages in WordPress.
• Campaign development and press communications for “Test Drive at Night”.